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Envision a world that supports unleashing your ultimate potential and celebrates your authenticity. That's the vision driving us as we elevate the conversation on alternative wellness. We're breaking barriers, engaging athletes in open dialogue, and empowering everyone to discover and manifest their inner greatness. With integrity as our compass and innovation as our engine, we're on a mission to redefine wellness. It’s bigger than one person — it’s a movement of acceptance, understanding, and pushing boundaries for the betterment of all. Join us on this mission towards a healthier, more empowered future.

Whether Ricky needed to focus on a tough game ahead or disconnect from the daily grind, cannabis was a key part of his health and wellness routine. Ricky was scrutinized by the NFL and sports fans alike throughout his career, but he knew that restricting his cannabis consumption meant restricting who he truly was as an individual.

To Ricky, success meant nothing without authenticity. Ricky chose to step away from football in 2004, and while many thought he was turning his back on greatness, Ricky was blazing a path towards a greatness of his own.

Ricky launched Highsman to provide communities of sports fans and herb enthusiasts everywhere with a platform to own their relationship with cannabis and its ability to unlock true, personal greatness. Ricky introduces three cannabis collections designated for different moments throughout the day: Pregame—an energizing lineup of sativas; Halftime—a balanced collection of iconic hybrids; and Postgame—a lineup of recovery-focused indicas.

Achieving greatness is a hands-on experience for Ricky, from strain selection, to naming Highsman’s newest flower. Hundreds of world-renowned strains were put through a seemingly endless gauntlet of testing to identify those worthy of wearing the Highsman brand.

Further breaking barriers across streetwear, cannabis, and sports, Highsman features a capsule of eye-catching apparel to elevate any enthusiast’s wardrobe. Completing the Highsman lifestyle is a collection of durable smoking accessories and daily essentials that keep you on point and focused on greatness.

Highsman is an elite mentality that is defined by an appreciation for greatness, and it comes to life as the official cannabis lifestyle brand of legendary NFL running back, Ricky Williams.


Thinking of bringing your spark of greatness to the Highsman team?
Learn more about job opportunities and other ways to get involved.