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The Road to Highsman - A Wellness Journey

The stigma of the “lazy stoner” is a thing of the past as former athletes and other professionals come out about their use. Whether it be for pain or another ailment, there is growing support around cannabis as the central piece of a general wellness routine. This shift of understanding means people shouldn’t be ashamed of considering alternative options for relief. Ricky Williams is all too familiar with the negative view of cannabis and for a long time has made his passion for the plant known.

With 2,127 rushing yards, 27 touchdowns, and 21 NCAA records in his award-winning season, Ricky contends that none of it would have happened without cannabis. The mental and physical relief it provided helped to block out all of the noise and spark greatness from within. Despite five suspensions in his NFL career for substance-abuse policy violations, Ricky never wavered and always stayed true to himself.

All of this firsthand experience culminated in the birth of Highsman. Here to bridge the gap between cannabis and sports, Highsman’s passionate team understands cannabis can be an essential piece of wellness. Sparking greatness starts with taking care of yourself, and Highsman is here to help you do just that.


Ongoing scrutiny by the NFL and sports fans alike helped him define what his role would be in deepening the ties between sports and cannabis. It became his mission to educate people on the plethora of benefits associated with cannabis and eliminate any negative stigmas or false stereotypes that have existed from past generations.

What does it mean to Spark Greatness? It’s something inherent within all of us, but the realization of that “Greatness” genuinely begins when you prioritize being true to yourself - no matter how you define it.

On November 13th, Ricky hosted a meet & greet at Planet13 Orange County, a cannabis superstore entertainment complex in Santa Ana. And in December, he returned to the largest dispensary in California, dressed as St. Rickolaus to spread holiday cheer, giving out gifts to customers and staff. It was a great opportunity to speak with fans and hear their stories, particularly how cannabis or Ricky has personally affected their lives.
The Highsman strains can also be found on the shelves of The Pottery, a classy cannabis store in the Mid-City area of Los Angeles. As an up-scale dispensary in California, The

If you’re in one of the following regions, be sure to stop in for a Meet & Greet with Ricky at these locations:

  • 1/8/22 - 2 to 4 pm PST - Barbary Coast - San Francisco

  • 1/14/22 - 4 to 6 pm PST - Top Crop - Oregon

  • 1/15/22 - 12 to 2 pm PST - Top Crop - Oregon

  • 1/21/22 - 2 to 4 pm PST - The Pottery - Los Angeles

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Spark the greatness

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