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Sports and Cannabis Collide with Highsman

Launched at a time when cannabis and sports are poised to collide faster than ever, Highsman is positioned to define their shared connection. This emerging brand has a true passion for the plant and is built on the mindset that personal wellness shouldn’t have to be sacrificed. Through a close focus on the relationship between athletes and the benefits cannabis provides, Highsman aims to continue rewriting the definition of holistic relief for physical and mental health.

Hand-selected by Ricky Williams himself, the Highsman cannabis line-up is carefully chosen based on their terpene profiles and beneficial properties. And there is no question that through his experience of choosing cannabis for his own wellness, Ricky has become very familiar with the plant.

Further bridging the gap between cannabis and sports, Highsman offers athletic apparel and accessories. The merchandise includes a range of styles from hoodies and joggers to a classy take on the always popular Letterman Jacket. With multiple drops planned with a variety of key partners, you can expect your Highsman collection to grow as quickly as the brand itself.

Ongoing scrutiny by the NFL and sports fans alike helped him define what his role would be in deepening the ties between sports and cannabis. It became his mission to educate people on the plethora of benefits associated with cannabis and eliminate any negative stigmas or false stereotypes that have existed from past generations.

What does it mean to Spark Greatness? It’s something inherent within all of us, but the realization of that “Greatness” genuinely begins when you prioritize being true to yourself - no matter how you define it.

On November 13th, Ricky hosted a meet & greet at Planet13 Orange County, a cannabis superstore entertainment complex in Santa Ana. And in December, he returned to the largest dispensary in California, dressed as St. Rickolaus to spread holiday cheer, giving out gifts to customers and staff. It was a great opportunity to speak with fans and hear their stories, particularly how cannabis or Ricky has personally affected their lives.
The Highsman strains can also be found on the shelves of The Pottery, a classy cannabis store in the Mid-City area of Los Angeles. As an up-scale dispensary in California, The

If you’re in one of the following regions, be sure to stop in for a Meet & Greet with Ricky at these locations:

  • 1/8/22 - 2 to 4 pm PST - Barbary Coast - San Francisco

  • 1/14/22 - 4 to 6 pm PST - Top Crop - Oregon

  • 1/15/22 - 12 to 2 pm PST - Top Crop - Oregon

  • 1/21/22 - 2 to 4 pm PST - The Pottery - Los Angeles

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Spark the greatness

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