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Highsman is Changing the Game

Highsman is about providing an elevated experience with quality in mind, from the carefully selected cannabis through the attention-demanding apparel. The athlete-focused, purpose-driven brand is dedicated to an appreciation for greatness in every facet of life. By normalizing the crossover between sports and cannabis, Highsman is positioned to flip the script and redefine their relationship.

The line-up of flower products is personally determined by Ricky Williams, offering a hand curated-cannabis experience. After years of advocating for the legalization and normalization of cannabis use, he has become an expert in the field.

Along with high-quality cannabis, the Highsman brand features apparel and accessories. The brand launched a variety of styles, including a varsity jacket, t-shirts, and other sports-inspired streetwear. Through strategic partnerships with other cannabis brands, like Jeeter, there will always be unique product drops to look forward to.


Ongoing scrutiny by the NFL and sports fans alike helped him define what his role would be in deepening the ties between sports and cannabis. It became his mission to educate people on the plethora of benefits associated with cannabis and eliminate any negative stigmas or false stereotypes that have existed from past generations.

What does it mean to Spark Greatness? It’s something inherent within all of us, but the realization of that “Greatness” genuinely begins when you prioritize being true to yourself - no matter how you define it.

On November 13th, Ricky hosted a meet & greet at Planet13 Orange County, a cannabis superstore entertainment complex in Santa Ana. And in December, he returned to the largest dispensary in California, dressed as St. Rickolaus to spread holiday cheer, giving out gifts to customers and staff. It was a great opportunity to speak with fans and hear their stories, particularly how cannabis or Ricky has personally affected their lives.
The Highsman strains can also be found on the shelves of The Pottery, a classy cannabis store in the Mid-City area of Los Angeles. As an up-scale dispensary in California, The

If you’re in one of the following regions, be sure to stop in for a Meet & Greet with Ricky at these locations:

  • 1/8/22 - 2 to 4 pm PST - Barbary Coast - San Francisco

  • 1/14/22 - 4 to 6 pm PST - Top Crop - Oregon

  • 1/15/22 - 12 to 2 pm PST - Top Crop - Oregon

  • 1/21/22 - 2 to 4 pm PST - The Pottery - Los Angeles

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Spark the greatness

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