Our Playbook

Launched at a time when cannabis and sports are poised to collide faster than ever, Highsman is positioned to define their shared connection. This emerging brand has a true passion for the plant and is built on the mindset that personal wellness shouldn’t have to be sacrificed. Through a close focus on the relationship between athletes and the benefits cannabis provides, Highsman aims to continue rewriting the definition of holistic relief for physical and mental health.

Jared Quay of The Rush, a fast-paced take on the hottest sports news, sat down with Ricky Williams for a one-on-one interview. They talked about the best munchies, Texas Longhorns football, the future of college sports, Tom Brady, and Highsman cannabis. We’ve highlighted all of the questions and answers from the interview so you can get to know Ricky.

The stigma of the “lazy stoner” is a thing of the past as former athletes and other professionals come out about their use. Whether it be for pain or another ailment, there is growing support around cannabis as the central piece of a general wellness routine. This shift of understanding means people shouldn’t be ashamed of considering alternative options for relief. Ricky Williams is all too familiar with the negative view of cannabis and for a long time has made his passion for the plant known.

Highsman is about providing an elevated experience with quality in mind, from the carefully selected cannabis through the attention-demanding apparel. The athlete-focused, purpose-driven brand is dedicated to an appreciation for greatness in every facet of life. By normalizing the crossover between sports and cannabis, Highsman is positioned to flip the script and redefine their relationship.

Highsman is here to bridge the gap between cannabis and sports culture by paving a path for athletes and fans to proudly own their relationship with marijuana. ‍ The seed for Highsman was planted years ago when Ricky chose authenticity over the common mindset about what it takes to be successful. He made his departure from professional football in 2004, and while many saw this as a deviation from greatness, Ricky was blazing a new trail towards the future he ultimately wanted.