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Highsman - A Company Update

With former NFL star Ricky Williams at the helm, Highsman offically kicked off during MJBizCon this year, in October of 2021.


The conference offered the perfect opportunity to bring the Highsman brand to life and capture live event content at the mini Highsman House concept in the process. Ricky got the opportunity to unveil flagship strains and announce the launch of his new online store. You know, so you can snag the same apparel that “The Highsman” himself wears.



Launched Flower in Two States

Highsman is quickly demanding a presence in the industry and has already started offering cannabis in two separate state markets. California and Oregon are both home to Highsman with a third state on the way... but more on that in a bit. 

Before we get to the future, you're probably wondering where to buy Highsman cannabis now! Let's break down where you can find Highsman flower:


California

When you think of where to buy cannabis, you probably think of California... or at least most people do. That’s why Highsman chose one of the most iconic markets in the world as the first state to launch its new brand.

On November 13th, Ricky hosted a meet & greet at Planet13, a cannabis superstore entertainment complex in Orange County. It’s actually the largest dispensary in the state of California, with another location in Las Vegas that seems more like an amusement park than a dispensary - all geared towards cannabis fans.

This was a great opportunity to grow the Highsman brand and speak with fans on how cannabis has helped them, something that Ricky is always eager to do. Whether you admired his production on the playing field or his efforts within cannabis culture, Ricky has had a profound impact on many people. So, it’s no wonder why so many people were excited to see the legend in person.

In addition to Planet13, the Highsman strains can also be found on the shelves of The Pottery, a classy cannabis store in the Mid-City area of Los Angeles. It’s another up-scale dispensary in California, which is a perfect representation and match for the high-level cannabis that Highsman produces.

Oregon

In Oregon, you'll find Highsman at various Kaleafa stores. The multi-store operator added Highsman to its lineup of quality products on November 20th and received an incredibly positive response from cannabis connoisseurs. 

Another location is Sweet Tree Farms, one of the leading cannabis dispensaries in Oregon. Founded in 2015, the company is recognized for its knowledgeable budtenders who now have Highsman to suggest. That is what’s known as a “win-win”.

You can also find Highsman at Elev8, a quality first dispensary in Eugene. They state on their website that they "curate only the very best products from the very best people in the business," which says a lot.


Launched Online Store for Highsman Merch

Highsman represents the feeling you get when you spark greatness. And with the launch of the online store, stocked with exclusive Highsman gear, it's a feeling that you can wear every day.

The digital shop offers a wide range of products, from t-shirts and hoodies to accessories like the Highsman Pelican case or classic Nalgene water bottle. And you've got to see the signature product - a high-quality letterman varsity jacket with athe "H" logo chenille patch on the left chest. This is the ultimate way to show off your Ricky Williams Highsman swag.
So, whether you're at home or on the go, make sure to show your Highsman pride and shop the online store today!

Highsman at Hall of Flowers

Hall of Flowers is always one of the most anticipated cannabis events of the year. The event is a celebration of all things cannabis, and it brings together some of the biggest names in the industry. 

This year’s convention, the first in Palm Springs, California, was bigger than ever and there was a crowd at the Highsman booth throughout the whole show. When he wasn’t busy battling fans in Madden, Ricky was on his feet and enthusiastically telling the brand’s story to everyone who visited the booth.


What the Future Looks Like for Highsman

Are you wondering what new things are coming? Get ready, because things are just getting started for Highsman.

If you recall, there is a new state where Highsman’s flower products are about to be available. And the next state to spark greatness? That would be none other than Nevada.

What better time to launch than  Pro Bowl weekend in Las Vegas?

And Highsman wants to keep the party going, so we’ve  collaborated with Jeeter to make that happen in Los Angeles the weekend of the BIG game. Jeeter is the leading pre-roll brand in LA, having sold over 1.3 million “Jjeeters” to date. It’s a collaboration that is sure to keep the party rolling all night long.

The future looks lit, so enter your email and stay in the huddle for all things Highsman.

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Spark the greatness

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